Quantitative research

Face-to-Face interviewing

CATI Studio

Web Interviewing

Nationally representative surveys

quota sampling according usual demographics criterions - regions, size of community, sex, age, etc.
random sampling - i. e. stratified random sample (regions, size of community) + next birthday method

Fieldwork quality management

periodical training of itnerviewers
planning of network structure and network development - wide spectrum of interfviewers (students, working people, younger interviewers, elder interviewers, men, women, ...)
briefing of interviewers for each project (phone + written instructions, for certain projects - attendance on briefing at our briefing/training points in the CR)
periodical rotation of interviewers participated in surveys (quality of their work taken into consideration)
after each project - checking of interviwers' work in the households where interviews were conducted (by phone, by letter)

Basic Products

Pentration measurement (brand awareness, main brand, second brand, brand loyalty, etc.)
Purchasing habits (purchasing channels, frequency of purchase, purchased volumes, etc.)
Consumer habits (level of consumption, conditions of consumption, etc.)
Customer satisfaction surveys (analyses of strengths, weaknesses, potential to improve, etc.)
Price test (price positioning, ciritcal price limits, price elasticity, optimal price, etc.)
Design tests, Image tests, Name tests, ...
Conjoint analyses
Advertising and media research
Public opinion research
Data mining (analyses of complexly structured data, using special algorithms)

Omnibus