Qualitative research
Fully equipped studio for focus groups
- in the centre of Prague
- one-way-mirror
- audio/video equipment
- equipped kitchen for preparing taste testes
- simultaneous translation (german, english, french, russian, ...)
- direct DVD/VHS recording (incl. simultaneous translation)
- possible on-line broadcasting of focus groups via Internet
Experienced moderators and analysts
- internal employees, external colleagues
- moderators/analysts with psychological education
- moderators with knowledge of foreign languages (for briefings, debriefings, presentations, ...)
Using of special qualitative (psychological) methods
- indirect questionning
- projective techniques
- associations
- ...
Methods
- Individual (in-depth) interviews
- Focus groups
Basic products
- Analyses of Image (Image of brand, of product, of company, ...)
- Consumer habits (preferences, motivation, ...)
- Purchasing habits (preferences, decision trees)
- Psychological surveys on consumers' attitudes, habits, motivation structure
- Mystery shopping
- Concept tests (wide spectrum of tests)
- Qualitative public opinion surveys - perception of political, economical, ecological, ... affairs
- Segmentation - definition of target groups for products, typical attributes of groups of customers, ...